AUGUSTA — For some Masters patrons, winning the 6 a.m. chase for one of a few thousand gnomes available each day at Augusta National is half the battle.
Another race has just begun.
The ceramic lawn ornaments have become the most valuable Masters item on the secondary market, aside from the patron badges needed to buy them.
Individual 2026 gnomes — sold at the Golf Shop for $59.50 — are listed for as high as $2,000 on ebay.com. Some sellers have expanded their gnome package, tossing in a mini gnome and other gnome-themed merchandise.
The price jumps even higher for gnomes from previous tournaments, as buyers try to complete their collections. The original gnome debuted in 2016 and has soared in value.
Several 2016 gnomes are priced at more than $10,000 on eBay. The 2018 edition, dressed as a Masters caddie, is frequently listed between $5,000 and $10,000.
For deep-pocketed buyers hunting the entire collection, there are even pricier options. One Atlanta-area seller listed all nine gnomes from 2016 to 2025 on Facebook marketplace for $35,000.
A variation of the original Masters gnome is also selling high. Berckmans Place, a VIP venue at Augusta National, has sold a collection of all 10 gnomes in miniature versions this week.
The salt shaker-sized collectibles are priced around $5,000 online.
Gnomes aren’t the only Masters merchandise listed much higher than their original price. Cashmere sweaters originally priced between $200 and $400 are frequently listed above $700. The premium travel duffel bag, priced at $295 in the Golf Shop, can be bought for $650 on eBay.
Regular Masters Tech polos, sold for $99, are listed on several online markets for more than $400.
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