Coca-Cola reshuffles leadership team as new CEO readies for role

It’s fairly common for new CEOs to reshape their leadership teams.

Sedef Salingan Sahin, who joined Coca-Cola in 2003, will become the company’s first chief digital officer, reporting to Braun. She will take over the responsibilities from John Murphy, president and chief financial officer.

Sahin currently serves as president of the company’s Eurasia and Middle East operating unit.

“Sedef’s proven leadership will help shape how we digitalize the enterprise end-to-end,” Braun said in an announcement, adding she will spend the next several months assessing digital teams across the company.

Credit: sou

Credit: sou

Chief Marketing Officer Manolo Arroyo will take customer and commercial leadership responsibilities off Murphy’s plate, gaining him a new title. Arroyo will become executive vice president and chief marketing and customer commercial officer.

Murphy will continue to serve as president and chief financial officer, overseeing global strategy, corporate development, investor relations and other areas, according to the announcement.

Coca-Cola said it is also creating two new groupings to “enhance focus” on markets in Asia, Africa and the Middle East, with Sanket Ray and Claudia Lorenzo named to new roles, reporting to Braun.

“These changes are intended to help equip our organization to handle the dynamic conditions we are seeing in markets around the world,” Braun said in the announcement.

“Sanket and Claudia bring deep regional experience and established leadership, which will be critical as we seek to tap into the immense growth potential we see across the markets they will lead,” he said.

Lastly, Head of Investor Relations Robin Halpern has been named Braun’s incoming chief of staff.

Coca-Cola is expected to report its fourth-quarter and full year results Feb. 10.